asus

Jakarta, Indonesia – July 23, 2026 – ASUS today officially launched its latest business laptop, the ExpertBook P5 G2, in Indonesia, positioning durability and long-term value as its paramount features. The highly anticipated unveiling in Jakarta underscored a strategic shift towards catering to the evolving demands of enterprise users who require not just high performance but also robust reliability and future-proof capabilities from their computing devices. The ExpertBook P5 G2, equipped with cutting-edge AI features and extensive upgrade options, aims to set a new benchmark in the competitive business laptop segment.

In an era where remote work and hybrid models have become standard, business laptops are subjected to unprecedented levels of wear and tear. Recognizing this, ASUS dedicated a significant portion of its launch event to an elaborate demonstration of the ExpertBook P5 G2’s extreme resilience. This comprehensive showcase highlighted the laptop’s ability to withstand the rigors of daily professional use, a critical factor for businesses looking to maximize their return on investment in IT infrastructure.

Demonstrating Unyielding Resilience: A Deep Dive into Durability Testing

The launch event was transformed into a live testing ground, where ASUS engineers meticulously put the ExpertBook P5 G2 through a series of demanding trials designed to mirror common workplace hazards. These demonstrations went beyond mere specifications, providing tangible evidence of the laptop’s robust construction and engineering excellence.

One of the primary focuses was the reinforced I/O ports. Business professionals frequently connect and disconnect various peripherals—external monitors, storage devices, network cables, and charging adapters—often multiple times a day. This repetitive action can lead to accelerated wear and tear on port connectors and internal circuitry. ASUS demonstrated the ExpertBook P5 G2’s ports enduring repeated insertion and removal cycles under significant stress, illustrating their enhanced structural integrity. This reinforcement is crucial for preventing common failures that often necessitate costly repairs or replacements, thereby reducing downtime for critical business operations.

The physical integrity of the laptop’s chassis was also rigorously tested. The ExpertBook P5 G2 underwent simulated impact and drop tests, demonstrating its ability to absorb shocks and protect internal components from accidental falls, a common occurrence during commutes or in dynamic office environments. Laptops are often carried in bags, sometimes jostling against other items or being subjected to unexpected knocks. The demonstration included dropping the device from a height consistent with desk-level falls, showcasing how its reinforced frame and carefully engineered internal layout protect sensitive components like the motherboard, display, and storage drives.

Furthermore, ASUS simulated extreme pressure scenarios by applying substantial weight to the laptop’s body. This test mimicked situations where a laptop might be accidentally crushed under heavy luggage in a travel bag or subjected to significant external force. The ExpertBook P5 G2 maintained its structural integrity, demonstrating that its chassis is designed to resist deformation and protect the internal hardware, preventing potential damage to the screen or internal components that could arise from such incidents. This level of physical robustness is a testament to the high-grade materials and precision manufacturing employed by ASUS.

A particularly engaging demonstration involved the spill-resistant keyboard. Liquid spills are among the most common causes of laptop damage in office settings, ranging from spilled coffee during a morning meeting to an overturned water bottle. ASUS engineers poured a measured quantity of liquid directly onto the ExpertBook P5 G2’s keyboard, showcasing its ability to withstand spills of up to 66 cubic centimeters. The keyboard is designed with internal drainage channels that redirect spilled liquids away from critical internal components, giving users crucial time to clean the spill before any permanent damage occurs. This feature significantly reduces the risk of costly liquid damage repairs, a significant concern for IT departments managing large fleets of devices.

The laptop’s hinge mechanism, another common point of failure in many portable devices, received special attention. ASUS performed repetitive open-and-close cycle tests, demonstrating that the ExpertBook P5 G2’s hinge remains robust and stable even after thousands of operations. This ensures that the display remains securely in place and operates smoothly throughout the laptop’s lifespan, preventing the screen wobble or eventual hinge breakage that can plague less durable designs. Similarly, the display itself underwent pressure resistance tests, illustrating its ability to withstand external forces without succumbing to cracks or dead pixels, a vital feature for mobile professionals who frequently transport their devices.

MIL-STD-810H Certification: A Standard of Excellence

These live demonstrations at the launch event served to visually reinforce the ExpertBook P5 G2’s impressive credential: its MIL-STD-810H certification. This U.S. military-grade standard is an internationally recognized benchmark for ruggedness and reliability, signifying that the laptop has successfully passed a battery of stringent tests designed to evaluate its performance under extreme environmental conditions and physical stresses. The MIL-STD-810H protocol encompasses a wide array of scenarios, including resistance to vibration, extreme temperatures, humidity, high altitude, sand and dust ingress, and various forms of shock and impact.

Achieving this certification means the ExpertBook P5 G2 is not just designed to survive everyday mishaps but is engineered for sustained operation in challenging conditions often encountered by field professionals, engineers, or executives who frequently travel. This military-grade durability translates directly into enhanced reliability for businesses, reducing the total cost of ownership (TCO) by minimizing repair expenses and maximizing device uptime. For IT managers, this certification offers peace of mind, knowing that their deployed hardware can withstand the rigors of diverse working environments.

Comprehensive After-Sales Support: Beyond Hardware Durability

ASUS’s commitment to longevity extends beyond physical hardware to its comprehensive after-sales support package. The ExpertBook P5 G2 comes with an industry-leading three-year warranty, a crucial offering for businesses that rely on long-term hardware investments. This extensive warranty period covers the device against manufacturing defects, providing a safety net for companies.

Further enhancing the value proposition, ASUS offers on-site service, a critical benefit for businesses that cannot afford to have their employees’ productivity interrupted by device downtime. Instead of requiring users to ship their laptops for repair, technicians can be dispatched directly to the workplace, minimizing disruption and expediting the resolution of technical issues. The full part warranty, including coverage for the battery and power adapter—components often excluded or limited in standard warranties—further underscores ASUS’s confidence in its product quality and its dedication to customer satisfaction.

A particularly innovative service is storage retention, which allows businesses to keep their old hard drives or SSDs in the event of a device replacement or repair. This feature is vital for data security and compliance, especially for organizations handling sensitive or proprietary information. By retaining control over their storage media, businesses can ensure that confidential data never leaves their premises, mitigating risks associated with data breaches or unauthorized access. Complementing these services, ASUS has also committed to providing five years of firmware updates, ensuring that the laptop remains secure and compatible with evolving software and security protocols throughout its operational lifespan. This long-term software support is critical for maintaining optimal performance and protecting against emerging cyber threats.

Future-Proofing Performance: RAM, Storage, and AI Capabilities

In an era dominated by increasingly thin and sealed designs, the ExpertBook P5 G2 stands out with its remarkable upgradeability, a feature that is becoming increasingly rare in modern business laptops. This design philosophy addresses a significant pain point for businesses: the need to replace entire fleets of laptops when memory or storage requirements grow.

The ExpertBook P5 G2 is equipped with two SO-DIMM slots, allowing for a substantial RAM upgrade potential of up to 96GB. This level of memory capacity is highly beneficial for professionals working with large datasets, complex simulations, advanced analytics software, or demanding multi-tasking environments. The ability to easily expand RAM significantly extends the laptop’s useful life, ensuring it remains a capable workstation even as software applications become more resource-intensive.

Similarly, the laptop offers two PCIe 4.0 SSD slots, supporting a combined storage capacity of up to 6TB. This generous storage potential caters to professionals who require vast amounts of fast storage for large project files, extensive databases, or creative media assets. The PCIe 4.0 standard ensures blazing-fast data transfer speeds, crucial for quick boot times, rapid application loading, and efficient file management. This flexibility in both memory and storage means that businesses can initially deploy a configuration that meets their current needs and then seamlessly upgrade components as their requirements evolve, without incurring the expense of purchasing entirely new hardware. This focus on upgradeability directly translates to a lower total cost of ownership and a more sustainable IT strategy.

Beyond hardware expandability, the ExpertBook P5 G2 is at the forefront of the AI revolution, proudly bearing the "Windows Copilot+ PC" designation. This signifies that the laptop meets Microsoft’s stringent requirements for next-generation AI-powered computing, primarily driven by a dedicated Neural Processing Unit (NPU) with a formidable capability of up to 55 TOPS (Tera Operations Per Second). This NPU is specifically designed to handle AI workloads efficiently, offloading them from the CPU and GPU, thereby improving performance, power efficiency, and security for AI-centric tasks.

ASUS further leverages this AI prowess through its proprietary MyExpert platform, an integrated suite of AI-powered features designed to enhance productivity and collaboration. These features include automatic meeting summaries, which transcribe and condense key points from virtual meetings, saving professionals valuable time. AI assistance for writing documents and emails helps users draft content more efficiently, offering suggestions and refinements. The AI Camera features, such as advanced background blur, eye correction, and auto-framing, elevate the quality of video calls, making virtual interactions more professional and engaging. AI Noise Cancelling technology intelligently filters out background distractions, ensuring crystal-clear audio during calls and recordings, a critical asset for hybrid work environments. Furthermore, real-time translation capabilities break down language barriers, facilitating seamless global communication and collaboration. These AI enhancements collectively transform the ExpertBook P5 G2 from a mere computing device into an intelligent productivity partner.

Uncompromised Connectivity in a Portable Form Factor

Despite its robust build and powerful internal components, the ExpertBook P5 G2 maintains a highly portable profile, with a starting weight of just 1.27 kilograms. This lightweight design ensures that mobile professionals can carry their device comfortably throughout their workday without sacrificing performance or durability. What truly sets it apart, however, is its comprehensive suite of connectivity options, a stark contrast to many modern thin and light laptops that often require users to carry multiple dongles.

The ExpertBook P5 G2 boasts an impressive array of ports, including multiple USB4, USB-C, and USB-A ports, ensuring compatibility with a wide range of modern and legacy peripherals. The inclusion of an HDMI 2.1 port allows for high-resolution external display connectivity, crucial for presentations or multi-monitor setups. Critically for business environments, it also retains an RJ45 LAN port, providing a stable and secure wired network connection, which is often preferred or required in corporate settings over Wi-Fi. This rich port selection eliminates the need for cumbersome adapters, simplifying workflow and enhancing convenience for professionals who frequently connect to various external devices and networks.

Market Context and Strategic Implications

The launch of the ASUS ExpertBook P5 G2 in Indonesia comes at a pivotal time for the business laptop market, particularly in Southeast Asia, a region experiencing rapid digital transformation and a growing demand for reliable, high-performance computing solutions. The Indonesian market, characterized by a dynamic startup ecosystem and expanding corporate sectors, presents fertile ground for devices that offer long-term value and robust capabilities.

ASUS’s strategic emphasis on durability, upgradeability, and AI integration with the ExpertBook P5 G2 positions it strongly against competitors such as Dell’s Latitude, HP’s EliteBook, and Lenovo’s ThinkPad series. While these established players also offer business-grade laptops, ASUS is carving out a niche by making these "future-proofing" attributes central to its ExpertBook line. This focus is particularly appealing to IT managers and procurement officers who are increasingly scrutinizing the Total Cost of Ownership (TCO) rather than just the initial purchase price. A durable, upgradeable laptop with extensive warranty and service options significantly reduces expenses related to repairs, replacements, and productivity losses due to downtime over its lifecycle.

The integration of Copilot+ PC capabilities is also a significant differentiator. As AI becomes more embedded in everyday business applications, devices optimized with dedicated NPUs will offer a superior and more efficient user experience. This positions the ExpertBook P5 G2 as a forward-thinking investment for businesses aiming to leverage AI tools for enhanced productivity, data analysis, and creative tasks. The MyExpert platform, with its tailored AI features, further enhances this value proposition, offering practical, immediate benefits to users.

For individual mobile professionals, the ExpertBook P5 G2 offers peace of mind. The ability to confidently carry a laptop into diverse environments, from bustling co-working spaces to remote field sites, without constant worry about accidental damage, is invaluable. The comprehensive connectivity ensures seamless integration into any workspace, while the AI features streamline complex tasks, allowing professionals to focus on higher-value work.

In conclusion, with the ExpertBook P5 G2, ASUS is not merely introducing a new laptop; it is proposing a comprehensive solution for the modern business landscape. By combining military-grade durability, extensive upgradeability, cutting-edge AI capabilities, and robust after-sales support, ASUS is addressing the core needs of businesses: longevity, performance, and adaptability. This strategic direction suggests a growing industry trend where the long-term viability and resilience of hardware are becoming as critical, if not more so, than raw performance specifications, marking a significant evolution in how businesses evaluate and invest in their computing infrastructure.