Temu will have to comply with tougher EU online content rules, EU says

BRUSSELS :Temu will want to conform with stricter EU on-line reveal principles after its particular person numbers exceeded a key criterion, the European Fee stated on Friday, striking the PDD Staff’s rapid-kind e-commerce retailer in a community that entails Amazon, Meta Platforms and TikTok.

Below the European Union’s Digital Companies and products Act (DSA), firms with more than Forty five million customers are designated very gorgeous on-line platforms (VLOPs) and are required to originate more to strive in opposition to illegal and rotten reveal to boot to counterfeit products on their platforms.

Temu, which entered the EU market in April closing 12 months, had about 75 million moderate monthly energetic customers within the European Union for the six months ended March 31 this 12 months.

“Following this day’s designation as a VLOP, Temu will want to conform with basically the most stringent principles below the DSA within four months of its notification (that is by the discontinue of September 2024),” the EU executive, which acts as the EU tech regulator, stated in a assertion.

DSA obligations for VLOPs comprise assessing and mitigating systemic risks connected to their companies akin to the itemizing and sale of counterfeit items, unsafe or illegal products, and objects that infringe psychological property rights.

“We are fully committed to adhering to the principles and rules outlined by the DSA to be definite the security, transparency, and protection of our customers within the European Union,” Temu stated.

DSA violations can payment firms as much as 6 per cent of their global annual turnover.