Temu likely to face tougher online content rules as EU users soar

BRUSSELS : PDD Team’s like a flash-vogue e-commerce retailer Temu is likely to be field to sturdy EU online disclose material solutions that already educate to Meta Platforms, Google, Elon Musk’s X and TikTok after its common month-to-month customers in Europe rose above a key threshold.

Below the European Union’s Digital Services Act (DSA), firms with extra than forty five million customers are labelled very super online platforms (VLOPs) and are required to enact extra to battle unlawful and substandard disclose material as properly as faux products on their platforms.

Temu, which entered the EU market in April closing yr, talked about it had about 75 million common month-to-month active customers within the European Union for the six months ended March 31 this yr, according to an update on its save aside.

The European Rate talked about it used to be wide awake that Temu’s person numbers had exceeded the DSA threshold.

“We’re moving with the platform in survey of a imaginable designation within the prolonged lumber,” a Rate spokesperson talked about.

Chinese language-founded like a flash-vogue firm Shein closing month reported 108 million common month-to-month active customers within the 27-country bloc and is now in discussions with the Rate on its imaginable DSA designation.