Singapore hospitality company Ascott announces Chelsea sponsorship deal

SINGAPORE: The CapitaLand subsidiary Ascott Dinky on Monday (Jul 8) provided a multi-300 and sixty five days sponsorship take care of English Premier League soccer membership Chelsea.

For the following four seasons, the hospitality agency can be Chelsea’s respectable world hotels partner. As share of the deal, Ascott will seize over the administration of the 2 stadium hotels at Chelsea’s London dwelling ground from the second half of this 300 and sixty five days.

The present Millennium and Copthorne Resorts – comprising 232 objects – can be rebranded lyf Stamford Bridge London within the second half of 2025.

“Leveraging Chelsea’s stable following as one of the significant sector’s 10 most traditional soccer golf equipment, Ascott targets to introduce its intensive portfolio of hospitality producers and properties around the globe to a recent catchment of mates,” acknowledged the firm.

The partnership with the five-time Premier League champion membership will present “money can not buy” experiences for contributors of the Ascott Extensive title Rewards loyalty programme worldwide, added Ascott.

The firm touted “outlandish accumulate loyal of entry to” for contributors to fits at Stamford Bridge and “VIP visits” to the membership’s coaching centre, Cobham Training Floor.