Google seeks non-jury trial in US ad tech lawsuit, filing says

WASHINGTON : Alphabet’s Google in a court submitting on Thursday is hunting for a non-jury trial within the U.S. Justice Division’s lawsuit accusing the advertising and search extensive of anticompetitive practices within the gain advertising market.

The Justice Division, which filed the advertising lawsuit in January 2023, alleged the firm has abused its dominance of the digital advertising industry and argued that it wants to be compelled to sell its advert supervisor suite.

Google acknowledged the Justice Division’s search files from for a jury trial breaks “with all historic precedent” and illustrious the department itself has acknowledged the technical nature might maybe maybe maybe additionally be complicated for a ability juror to construct up.

The Justice Division didn’t straight away acknowledge to a search files from for observation.

Google’s cyber web marketing community, which entails advert supervisor, brought in 12 per cent of the firm’s earnings in 2021 and likewise performs a valuable position within the search engine and cloud firm’s overall gross sales.

Google has acknowledged the Justice Division’s case went “previous the boundaries of antitrust law,” pronouncing it does not alter the gain firm’s conduct at enviornment.