Google loses bid to end US antitrust case over digital advertising

Alphabet’s Google must face trial on U.S. antitrust enforcers’ explain that the net search juggernaut illegally dominates the net promoting technology market, a federal judge dominated on Friday.

U.S. District Opt Leonie Brinkema in Alexandria, Virginia, denied Google’s movement for the duration of a hearing, per court docket files.

Google had argued for a salvage with out a trial, announcing that antitrust regulations manufacture no longer block corporations from refusing to take care of competitors and that regulators had no longer precisely defined the ad tech market.

Court docket papers didn’t specify what reasons the judge offered at the hearing. Motions delight in the one Google filed are simplest granted the do a judge determines there’ll not be any moral dispute to ship to trial.

Brinkema is scheduled to preside over trial within the case on Sept. 9.

“We learn about forward to atmosphere the file straight,” a spokesperson for Google acknowledged.

A Justice Department spokesperson declined to comment.

The Justice Department and a coalition of states sued the tech giant final 365 days, claiming it became unlawfully monopolizing digital promoting and overcharging users. The lawsuit seeks essentially to destroy up Google’s digital promoting commerce to permit for more competitors.

The regulators convinced Brinkema on Friday to block a faded FBI agent who acted as a cybersecurity consultant for Google from testifying as an knowledgeable at the trial.

Google notched a salvage within the case final week when Brinkema allowed the trial to budge forward with out a jury, after the firm settled claims that its habits harmed the U.S. authorities.