Commentary: What next now that TikTok may be banned in the US?

SINGAPORE: This week, US President Joe Biden signed a Bill that forces TikTok’s China-essentially based parent company, ByteDance, to promote its US operations or face a ban on running within the US.

Even supposing the ban by no plan materialises, TikTok can also rapidly face a check of its users’ loyalty.

The clock has began ticking. To prevent a ban, a sale to a purchaser delivery air China have to shut in nine months, by January 2025.

Alternatively, if the winner of the presidency in November certifies that there might be “vital growth” toward divestiture, a 3-month extension is doable. The timeframe, longer than the six months prescribed in an earlier Bill, plan no ban can also seize price except after the elections. That without a doubt used to be a promoting level for lawmakers on the ballot.

A year of uncertainty a pair of that additionally, you will think of ban within the profitable US market can also extend to more than one years. Disclose creators and users will most certainly be wise to explore choices. Within the process, they’ll also discover that the platform is now not as special as it looks.

COURT CHALLENGES

Factual challenges and appeals can also cease the clock on the platform’s future for years.

TikTok’s Singaporean CEO, Mr Bite Shou Zi, acknowledged on Apr 24 in a video, “We can retain battling for your rights within the courts. The info and the Constitution are on our side, and we quiz to prevail.”