Commentary: I’d rather trust a 3-star star review than a glowing 5-star post

SINGAPORE: Provocative how did we salvage here? How did we salvage to a hiss where reward of excellence is considered with scepticism and modest accolades are preferred? Potentially the same hiss where phrases similar to “all that glitters is no longer gold” and “whether it is simply too upright to be accurate, it potentially is” are cited as catchphrases crucial for self-preservation.

The Competition and Consumer Commission of Singapore (CCCS) no longer too long ago announced that it had issued a warning to Loft Dwelling Furnishing for posting pretend 5-necessary particular person product opinions on its web sigh material.

The digital age has resulted within the evolution of marketing legislation as marketing and promoting roles are implemented by a differ of events enabled by know-how.

For some companies, the owner is the face of the alternate with a turbocharged social media legend. For others, an exterior promoting company or digital marketing company runs their channels on a differ of platforms. More and more in style is the utilization of influencers or key knowing leaders who without ache weave in industrial messages into their day to day deluge of messages to their expecting hordes of followers.

While vulnerable promoting channels similar to print and broadcast media similar to radio and tv collected exist, the upward thrust of the digital media, particularly with social media similar to Facebook, Instagram, Tiktok, X and Google, is evident.