Commentary: Electric cars pile up at European ports as Chinese firms struggle to find buyers

CAMBRIDGE: China’s car trade has revolutionised over the final decade, from producing identical old Western clones to making vehicles that equal the world’s very best. Because the manufacturing powerhouse of the world, China can be producing them in enormous volumes.

Nonetheless, Chinese vehicles are facing difficulties in discovering customers in Europe. Imported vehicles, plenty of which is at risk of be Chinese electrical vehicles, are piling up at European ports, with some spending as much as 18 months in port automobile parks as manufacturers fight to get them onto other folks’s driveways.

Why is this, though? Chinese electrical vehicles in explicit are getting particular opinions. Having driven them myself, I can attest to them matching, and even exceeding, the smartly-identified European brands in vary, quality and abilities.

However entering an established market as a challenger is a elaborate operation. Chinese makers will want to take care of purchaser wariness, a lack of label title image, trade protectionism and like a flash outdatedness.