BYD’s steep EV discounting in Thailand sparks backlash, PM seeks assurances

BANGKOK: Thailand’s shopper protection agency has received about 70 complaints since initiating a probe into aggressive discounting by BYD sellers that has left some investors feeling they overpaid for his or her Chinese language electrical vehicles.

High Minister Srettha Thavisin suggested BYD chief executive Wang Chuanfu, who used to be in Thailand to price the outlet of its first Southeast Asian factory this week and paid a courtesy call to the premier on Friday (Jul 5), to better prepare buyer expectations about pricing and be definite that native investors were stable.

Wang gave assurances that future pricing might maybe be applicable and affected customers would receive advantage, in response to a executive spokesman.

BYD officials in Thailand and its sole distributor, Rever Automobile, which has a network of over 100 dealerships, didn’t as we speak answer to Reuters emails seeking comment.

The executive initiated its investigation into BYD’s sellers after a complaint alleged a gross sales manual had asserted the shopper’s automobile price would rise after a discounting advertising and marketing and marketing campaign ended however as a change, the dealership reduce costs extra.