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Apple hits record as AI features promise boost in iPhone sales

Apple hits record as AI features promise boost in iPhone sales

by Mose Hickle

Apple hits record as AI features promise boost in iPhone sales

:Apple shares surged over 7 per cent to a tale high on Tuesday, nearly regaining from Microsoft its crown because the sector’s most indispensable firm a day after it unveiled new AI facets meant to re-gentle question for iPhones.

Tuesday’s rally got right here as Apple trails the S&P 500 in 2024 due to the waning iPhone sales and concerns on Wall Facet motorway that the firm is lagging other technology heavyweights in a rush to dominate emerging artificial intelligence technology.

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Apple’s inventory climbed 7.3 per cent to entire the day at $207.15.

With a market capitalization of $3.18 trillion, Apple turn out to be appropriate within the help of Microsoft at $3.22 trillion, and appropriate ahead of AI chip powerhouse Nvidia at $2.97 trillion.

All three are in a factual rush to be the sector’s most indispensable firm.

Microsoft’s market fee most only within the near previous overtook Apple’s in January. Nvidia’s fee fleet eclipsed Apple’s excellent week.

At its annual developer event on Monday, Apple unveiled an improved Siri digital assistant that might resolution an not doubtless broader vary of queries and enact more advanced tasks than earlier versions, and a entire lot of alternative AI facets all the blueprint by its apps that will doubtless be shipped with the latest working programs for iPhones, iPads and Mac pc programs.

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Not lower than 13 analysts raised their trace targets on Apple’s shares after the developer event, with some pronouncing the latest facets might help a cascade of most up-to-date purchases because the firm prepares to announce a new line of iPhones in autumn.

“Apple is demonstrating that it’s a long way invested in evolving its platform and units to enable the next generation of computing, interfaces and experiences,” Gartner analyst Tuong Nguyen said.

Source: Reuters

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