Activist Oasis calls on Japanese cosmetics firm Kao to improve marketing

TOKYO :Hong Kong-based mostly activist investor Oasis Administration stated on Thursday it can per chance well originate a campaign in opposition to Kao Corp, stressful that the Japanese cosmetics and skincare agency redefine its designate portfolio and beef up advertising and marketing and marketing.

“If Kao centered on its cosmetics and health & beauty segments and improved advertising and marketing and marketing, Oasis believes its stock designate would exceed 10,000 yen per portion, a 76 per cent upside from sleek ranges,” the hedge fund investor stated in a press start.

Oasis stated Kao could collected prioritize the arena train of its core cosmetics and skincare brands, and hire a prime advertising and marketing and marketing officer or an identical with world journey to transform its advertising and marketing and marketing technique.

Kao has a product portfolio that can compete at this time with Beiersdorf, L’Oreal, Estee Lauder and Procter & Gamble, and turn it precise into a world leader, the activist investor stated.

Oasis didn’t squawk how considerable stock it owns in Kao.

Kao could well now now not be reached for rapid commentary.