Google asks court to throw out US advertising case

WASHINGTON :Alphabet Inc’s Google on Friday asked a federal court in Virginia to reject a U.S. govt lawsuit accusing the promoting and search giant of anticompetitive practices in the on-line promoting marketplace.

The Justice Division, which filed the promoting lawsuit in January 2023, accused the firm of abusing its dominance of the digital promoting enterprise and argued that it may perchance well quiet be forced to sell its advert manager suite.

Google’s on-line promoting network, which involves advert manager, introduced in 12 per cent of the firm’s revenue in 2021 and also performs an major role in the quest engine and cloud firm’s overall gross sales.

Google argued on Friday that the DOJ’s case went “beyond the boundaries of antitrust laws,” announcing it does now not adjust the catch firm’s habits at field.

The firm added that the government’s case was as soon as “doomed” because it attacked enterprise acts that “are just choices about whom to salvage enterprise with and product improvements that benefited Google’s possibilities.”

The Justice Division declined to commentary.

The govt.s current 2023 criticism mentioned “Google has passe anticompetitive, exclusionary, and unlawful manner to salvage rid of or severely diminish any chance to its dominance over digital promoting technologies.”

Google’s promoting enterprise is accountable for about three quarters of its revenue.

U.S. District Opt Leonie Brinkema in Virginia federal court has scheduled trial in the Justice Division’s case for September. The advance to a resolution has the skill to slim the scope of the lawsuit sooner than trial or knock the case fully. Both facets can view abstract judgment, a reality-basically based completely evaluation on the deserves of a case.

Google one at a time faces a trial in March 2025 in Texas federal court in a lawsuit Texas and other states lodged that accuses it of abusing its digital adverts dominance.